"The best investment we've ever spent on SEO”

Rank To Sell

An SEO course that helps you generate more revenue for your business, not just get more traffic from Google.

Perfect for a team-of-one, scalable to a team-of-many.

SEO that grows your business

Rank To Sell is the course I wish I had when I started my business 5 years ago.

Through trial and error and refining years of experience, I developed a simple and easy to follow SEO process that caused me to generate hundreds of thousands of clicks from Google and $1M+ in revenue from 6 effective blog posts within 3 years.

No content team. No hacks and tactics. Just me, my content, and my product.

Most SEO courses focus on generating more traffic to your website. That's fine if your website generates revenue via advertising.

But if you sell a product or service, it doesn't matter if traffic comes to your website if they're not interested in buying what you're selling.

I couldn't find a course that focused on maximizing SEO for customer acquisition.

So I made one.

In less than 4 hours of lessons this course will take you through the exact steps I use in my business every day.

In less than 6 months you'll be generating thousands of dollars per month in high quality traffic that will increase revenue for your business.

What makes this course different?

You're only a few Google searches away from a vast amount of scattered SEO knowledge available for free on the Internet.

Many different people can teach you tactics to quickly acquire more traffic. It's reasonably easy to do. Billions of people search on Google every day.

What's difficult to do, and what most people don't teach, is how to get in front of your customers on Google, and how to consistently rank for the long-term.

A unique approach:

Most SEOs teach:

  • Go for high-volume keywords. "Aim for the moon and land among the stars."
  • Produce more content on a consistent schedule, regardless of quality.
  • More traffic = better.
  • Pay for backlink and content writing services to boost domain authority.
  • Be wary of Google updates, look for new tactics and tricks to rank higher.

We'll do the exact opposite.

I teach:

  • Target low-volume and highly specific keywords your customers are searching for.
  • Produce high-quality content that provides the most value for readers.
  • More traffic is not always better. Focus on quality.
  • Build domain authority by providing value for other trustworthy entities on the Internet.
  • Embrace Google updates, because Google promotes the best and most trusted content providers.

Throughout the course you will be taught the most effective way to approach SEO for growing your business, not just padding your traffic metrics.

This minimal and highly efficient process will allow you to spend more time serving your customers, not producing content constantly.

Don't just take my word for it:

Get a look at everything covered in the course

Rank To Sell is comprised of 23 tightly edited videos designed to deliver the most value per second. Learn SEO in less than 4 hours total.


  • Welcome to Rank To Sell • 05:21
  • The two most important virtues in SEO • 03:31
  • How do search engines work? • 03:36
  • An introduction to essential SEO tools • 10:38
  • Actual ranking factors vs. trust signals • 09:10
  • Setting up your website for SEO success • 08:36


  • My keyword research philosophy • 06:28
  • The anatomy of a great keyword • 10:06
  • Generate thousands of keywords using modifiers • 07:39
  • The process of keyword research (step-by-step) • 20:59
  • The power of SEO hubs and keyword bundling • 15:48
  • How to siphon keywords from your competitors • 04:58


  • Practice makes perfect • 05:59
  • People first, search engines later • 07:27
  • How to structure your website and content • 12:48
  • How to create content that ranks and sells • 17:10
  • Straightforward content calendar planning • 05:45


  • How to start from scratch with SEO • 05:18
  • How to build domain authority the right way • 06:10
  • Generate more backlinks without getting penalized by Google • 14:19
  • Building an audience with content marketing and SEO • 04:36
  • How to sell with your content (Copywriting 101) • 06:42
  • How to rank above SEO juggernauts • 04:36

Enroll now

Access to course videos

Unlock access to all of the course videos. The course is self-paced. Finish it in a day, or spend a few weeks practicing what you learn.

Access to future iterations

Over time I'll be updating the course with modules addressing AI and SEO in the age of LLMs.


I'll answer any questions you have about the course videos. Each section allows for comments.

Enroll today



  • Access to course videos
  • Access to future iterations
  • In-course support
Get Access

Instructor: Jordan O'Connor

Jordan O'Connor

I'm the founder and solo operator of Closet Tools, a platform that automates engagement and sales for Poshmark sellers.

Back in 2016 I was working as an electrical engineer in corporate America. I was barely making ends meet, and decided to start building businesses to change the future of my family.

After many false starts, I stumbled upon SEO as a channel for marketing my business.

Observing success story after success story, it was clear that consistently successful founders doubled down on SEO. Thus, my journey began, and my first business focusing on SEO as a marketing channel, Closet Tools, took off.

With less than 10 effective and simple blog posts and some content marketing, I've been able to pull in hundreds of thousands of clicks from Google from potential customers, which lead to tens of thousands of free trials, which lead to thousands of paying subscribers, which lead to millions in revenue for my business over the years.

Organic Traffic

Closet Tools organic traffic


Closet Tools organic traffic

I originally started Rank To Sell as a service for other businesses. I have completed hundreds of consultations for hundreds of clients, and accumulated a deep understanding of what works and what doesn't in SEO.

This course is the aggregate of my personal experience with my own company, and the hundreds of success stories from my consultations.


Have additional questions? Email me at jordan@ranktosell.com

What is the refund policy?

There is a 30 day money back guarantee. If you're not satisfied with the course, email me within 30 days of purchase and I'll refund you 100%.

How long do I have access to the course?

My intention is to leave it available as long as I possibly can. You'll have access to all future updates as well.

How long does it take to complete the course?

It's a self-paced course. You can complete it as fast or as slow as you want. There's about 4 hours of content total.

Do I need to know how to code?

No. I believe it can be helpful, but I'll show you how to do everything with no-code tools.

An investment in your future

I believe the contents of this course will give you knowledge and skills to drive long-term success for your product or service.

Enroll now

Join the mailing list

Sign up to be notified of launches, promotions, and future products.